Customer Lifetime Value Calculator
Use our free calculator to determine your customer lifetime value.
LTV Calculator
Estimate your customer lifetime value and understand long-term profitability.
What is Customer Lifetime Value (LTV)?
Customer Lifetime Value (LTV) represents the total revenue a single customer is expected to generate over their relationship with your business. It helps SaaS founders understand how valuable each customer truly is, beyond just their first purchase or subscription month.
LTV = Average Revenue per Customer × Average Customer Lifespan
For example, if a customer pays €50 per month and stays with your service for 24 months, your LTV is €1,200.
Why LTV Matters for SaaS?
In SaaS, LTV is one of the core metrics that determines profitability.
A higher LTV means your business can spend more on customer acquisition while remaining sustainable. It’s also essential for understanding your LTV:CAC ratio — one of the strongest indicators of long-term growth health.
Next Steps
Use your LTV result inside the Growth Rate Simulator to analyze profitability, forecast growth, and model retention strategies that scale sustainably.